How a rebuilt follow-up system took Kavahana's email channel from $10.9K to $30.8K a month. That's 43% of the entire store.
All figures are platform-attributed email & SMS revenue from Kavahana's own account, comparing February 2025 with May 2025.
Kavahana's Kava Nectar, an instant premium kava root powder sourced from family farms in the South Pacific, had carved out real attention. Traffic was steady, the customer base was healthy, and the list kept growing.
But the channel ran entirely on a few basic automated emails. There was no campaign calendar at all: zero broadcast revenue, ever. On weeks when the unoptimised flows carried everything, daily sales swung hard and dipped without warning.
Shoppers viewed collections and left carts behind without a single timely follow-up. Kavahana had the attention; it lacked the system to turn it into repeat sales.
From $10,918 to $30,813 a month across email and SMS, an extra $19,895 in monthly revenue from existing traffic.
A revenue stream built from literally zero. The first structured broadcast calendar in the brand's history.
Up 62% from $10,918. Welcome, cart and browse sequences rebuilt to answer doubts at the moment they appear.
Up from 18.6%. Email went from a minor byproduct to the store's primary retention engine.
After a full list cleanup, campaigns to the engaged core consistently landed and got opened.
Up 115% from 132 a month, while total store revenue grew 21.8% to $71.5K.
Unedited numbers from the reporting dashboard used to run the account.
February 2025 baseline: $10.9K attributed revenue, 18.59% of store sales.
May 2025: $30.8K attributed revenue, 43.07% of store sales — up from 18.59% in February.
May's campaign and flow detail: $13.1K from campaigns where there had been none, and $17.7K from flows.
Found unoptimised flows doing all the work and no campaign engine at all.
Welcome, cart and browse sequences rewritten around real customer doubts.
The brand's first structured broadcast calendar went live.
Audiences split by frequency, recency and product preference.
List hygiene lifted open rates to 51.8% as send volume grew.
Kavahana stopped checking the dashboard with anxiety. Flows steady the daily cash flow; campaigns drive the spikes; together they carry 43% of the store.
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